Operator & Systems Builder
I build revenue systems across product, marketing, and business.
Operator with 6+ years scaling 60+ brands across SaaS, enterprise, fintech, D2C, deep tech, and global accounts.
I work closely with founders, leadership teams, and complex businesses to design, execute, and scale growth systems that compound.
Worked across 60+ brands · 15+ industries · 30+ geographies
Worked with 60+ brands across 15+ industries and 30+ geographies
About
Operating at the intersection of product, marketing, brand, and revenue.
I operate at the intersection of product, marketing, brand, and revenue— where strategy meets execution. Over the past 5+ years, I've worked across 60+ brands in 15+ industries and 30+ geographies, building and running growth, GTM, and revenue ops across different stages of scale.
My work is about building repeatable engines that compound. This includes acquisition systems, lifecycle architectures, and growth frameworks that scale beyond any single campaign or channel. It also spans shaping positioning and brand, designing GTM motions, managing creative and functional campaigns and structuring business operations that bring clarity across marketing, sales, and accounts.
I take an AI-native approachto how businesses grow today, combining automation, data, and execution to build systems that are both efficient and adaptable. I've built and scaled ventures from zero, led growth for global enterprise accounts, and partnered with founders to turn ambiguity into operating models.
I think in systems, act with ownership, and measure everything that matters. Whether it's an early-stage startup or a multinational with 50+ regional markets, the approach stays the same: Understand the business deeply, identify the constraint, and drive outcomes that compound.
Most of what I build doesn't sit within a single function. It connects the pieces — and that's where the real value comes from.
Capabilities
Operator capabilities, not service packages.
Growth Systems & GTM
- Multi-channel acquisition and lifecycle systems
- Demand generation + funnel design
- Revenue-focused growth architecture
SEO, CRO & Demand Generation
- Organic growth systems
- Conversion optimization frameworks
- High-intent demand capture
Product & Business Strategy
- Zero-to-one product GTM
- Market positioning & category design
- Business model & revenue strategy
Partnerships & Revenue Expansion
- B2B partnerships & ecosystem building
- Enterprise deal enablement
- Co-marketing and distribution leverage
Impact
Measurable outcomes that compound.
$50M+
Revenue / GTV Impact
$20M+
Pipeline / GDV Influence
3x+
Growth Across Multiple Projects
90%+
Win-Rate Improvement
60+
Brands
30+
Geographies
Selected Work
Case highlights across industries and scale.
Artha Learning
AI in L&D
Problem
Fragmented channels with low lifecycle throughput and engagement
Intervention
Designed lifecycle + funnel systems across channels with AI-enabled production + orchestration
Outcomes
- +55.9% new users
- +44.77% delivered communications
- +36.47% click-driven traffic
- Built tracking, attribution, experimentation, and measurement foundations
Volvo Group
Global Enterprise
Problem
Digital market share capture across 9 divisions and 55 regions
Intervention
Owned global SEO/CRO across gTLDs + subdomains for all major business units
Outcomes
- +3% digital market share capture
- Multi-market optimization governance
- Performance systems across 55 regions
- 18-month sustained improvement
Net Insight AB
B2B Tech
Problem
Weak positioning and underperforming lead-to-conversion funnel
Intervention
Led competitor + ICP research, reframed positioning, drove platform revamp + lead-gen optimization
Outcomes
- 3x lead-to-conversion improvement
- $24.5M annual uplift
- +24.8% YoY growth
- Complete positioning overhaul
Sellular
Co-founder
Problem
Zero-to-one campus-tech platform needing GTM and scale
Intervention
Built multi-engine platform with GTM, ops, analytics, and financial operating model
Outcomes
- 100+ campuses in 6 months
- ~70% active engagement
- 50+ B2B partnerships closed
- $17k revenue in 3 months post-launch
Systems I Build
Operating infrastructure, not campaigns.
I build the underlying systems that make growth repeatable and scalable across functions.
Lifecycle Growth Engines
End-to-end user journey systems from acquisition through retention and expansion
CRM + Funnel Architecture
Structured pipeline systems with clear stage definitions and conversion mechanics
Attribution + Analytics Layers
Multi-touch attribution models and measurement foundations for decision-making
AI-Enabled Workflows
Automation systems combining AI agents with human-in-the-loop orchestration
Experimentation Loops
Structured testing frameworks with hypothesis tracking and learning capture
Positioning + Messaging Systems
Category positioning frameworks and messaging architecture for market clarity
Cross-Functional Cadences
Operating rhythms that connect marketing, sales, product, and customer success
AI-Native Builder
Strategy meets execution infrastructure.
AI-native operator who can design both strategy and execution infrastructure — not just surface-level prompt usage.
PositionPilot
AI-Native GTM Engine
AI-native GTM and positioning engine for research, strategy, and execution operations.
4 → 11
5 → 14
- Structured outputs and workflow orchestration
- Persistence and deployment planning
- Debugging and reliability fixes
- Architecture thinking
- Human-in-the-loop workflow design
Can Build with AI Tools
Hands-on experience building multi-agent systems, workflow orchestration, and production-grade AI infrastructure.
Understands Systems Reliability
Experience with persistence, error handling, debugging, and building systems that work reliably at scale.
Operationalizes Strategy
Bridges the gap between strategic thinking and technical execution — turning ideas into working systems.
Founder & Operator Experience
Zero-to-one builder with operator depth.
Sellular
Co-founder
- Built a multi-engine campus-tech platform
- Scaled to 100+ campuses in 6 months
- Achieved ~70% active engagement
- Closed 50+ B2B partnerships
- Built GTM, business ops, analytics systems, and financial model
AYN / All You Need
Founder
- Built sustainability platform to 200k+ monthly visitors
- Recruited and managed 40+ contributors / team members
- Designed MVP and GTM for sustainability marketplace
Ampliate Global
Founder / Exploratory
- Conducted end-to-end category research across 25+ F&B categories
- Built B2B sourcing / trade model
- Mapped demand, supply, pricing, and regulatory friction
MultiFlow AI
Builder
- Built and launched an AI productivity platform in 24 hours
- Acquired 40+ active users in the first week
Experience
Career timeline.
Consulting / Fractional
atMultiple Clients- Led GTM + growth execution across positioning, funnel strategy, lifecycle/CRM, SEO/CRO
- +55.9% growth in new users, +44.77% delivered communications
- Built measurement foundations and experimentation loops
- Served AI, D2C, and enterprise clients
Co-founder
atSellular- Owned GTM strategy + execution across B2C, B2B, partnerships and ops
- Scaled to 100+ campuses in 6 months with 70% active engagement
- Built driver-based financial operating model (18-month P&L)
- Closed 50+ B2B partnerships, driving $17k revenue in 3 months
Partner & Head of Growth
atSparc Media- Led growth strategy for 12 client accounts across Deep Tech, EV, Healthtech, Fintech
- Managed ~$55k in budgets across inbound, outbound, & demand-gen
- Achieved core growth KPIs within 6-month cycles
- Led post-beta commercialization + expansion strategy for healthtech brands
Acquisition Manager
atSaaSPay- Owned acquisition and lifecycle GTM for two B2B SaaS products
- Generated $20M+ GDV and $500K+ ARR pipeline
- Secured partnerships with Freshworks, HubSpot, New Relic, ElasticDB
- 3x organic pipeline growth, 45% reduction in blended CPL MoM
Senior SEO & CRO Analyst
atGOMO Group- Owned optimization for 11 B2B/B2C clients across US, EU, NAMER and APAC
- Contributed $50M+ GTV across client portfolio
- Managed compliance across GDPR, DPDP, GPC, DSA, & PIPEDA
- Led Volvo Group global SEO/CRO across 9 divisions and 55 regions
Digital Marketing Manager
atAwaraJi- Led digital marketing strategy during pandemic recovery
- Built content and distribution systems
- Managed multi-channel campaigns
Marketing & Business Strategy Manager
atAadhya International- Owned enterprise business expansion for new vertical
- Closed $350K+ ARR deals with Hershey, Torrent Pharma
- Achieved 35-40% CM2 through pricing and partner negotiations
Tools & Stack
Strategic and execution-capable.
Google Ecosystem
Adobe Ecosystem
CMS
SEO / CRO
CRM / Sales
Analytics / BI / Data
AI / Automation
Lifecycle / Engagement
Work With Me
Let's build systems that compound.
Work with me on growth systems, GTM design, positioning, funnel architecture, lifecycle, AI workflows, and cross-functional execution.